Female Founders Breaking Boundaries

Is My Business Salable?

June 08, 2021 Casey Gromer Episode 8
Female Founders Breaking Boundaries
Is My Business Salable?
Show Notes

Whether it's because you retire or because you pack up to travel the world, you’re not going to run your business forever. That’s why episode 8 of Female Founders Breaking Boundaries is about determining if your business is salable!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of thinking ahead to the future sale of your business and actionable steps you can take right now to adjust the structure of your business into something that can be sold. Some of the things I cover in this episode are:

  • Celebrating Margaret Mead for her scientific work and reminding us that our care for others is what sets us apart as humans. 
  • Considering the reasons you may want to sell your business in the future. 
  • Understanding who may be interested in buying your business and who you might be willing to sell to. 
  • Just as you would tailor your products/ services to what your customers are looking for, you can also tailor the structure of your business to draw interest from potential buyers. 
  • When it comes to marketing, determining your return on investment based on your marketing portfolio as a whole, rather than each individual piece of marketing. 

Every business that you have created deserves the opportunity to keep going and you deserve to keep getting a return on all the time and effort you put into building your business.  

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

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