Female Founders Breaking Boundaries

Toss Your Traditional Mission & Vision Statement Out The Window

May 25, 2021 Casey Gromer Episode 6
Female Founders Breaking Boundaries
Toss Your Traditional Mission & Vision Statement Out The Window
Show Notes

Creating an impactful, meaningful and relevant purpose and focus for your business will influence all future decisions and bring them into alignment with your bigger picture. That’s why episode 6 of Female Founders Breaking Boundaries is about tossing your traditional mission/ vision statement out the window! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of kicking your traditional mission and vision statements to the curb and actionable steps you can take right now to establish a meaningful purpose and focus for your business instead. Some of the things I cover in this episode are:

  • Celebrating Melina Palmer, founder of Brainy Business. 
  • Traditional mission/ vision statements focus on the words and not the big picture. 
  • Ditching the terms mission and vision as a whole and moving to establish your purpose and focus instead. 
  • Figuring out what your big picture looks like and connecting the dots to get you there. 
  • When it is logical to give something away for free and when you’ll be attracting the wrong people to your email list. 

Don’t get so caught up in the words because the idea behind your purpose and focus is defining your direction. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

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What Your Customer Wants and Can’t Tell You by Melina Palmer