Female Founders Breaking Boundaries

How to Give your Business a Life of its Own

May 11, 2021 Casey Gromer Episode 4
Female Founders Breaking Boundaries
How to Give your Business a Life of its Own
Show Notes

When you give your business a living, breathing persona, your employees will start to put themselves in the shoes of the business when making decisions rather than waiting around for you to fill those shoes for them. That’s why episode 4 of Female Founders Breaking Boundaries is about giving the business a life of its own! 

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of giving your business a persona to step out of your role as the “go-to” person and actionable steps you can take right now to create your business blueprint. Some of the things I cover in this episode are:

  • Celebrating Karen Cahn, founder and CEO of iFund Women grant program. 
  • The importance of time blocking and how to do it in a way that is realistic and makes sense for your life. 
  • The 5 components of the Company Persona will have your employees feeling comfortable and confident to make decisions in alignment with the blueprint. 
  • How this Company Persona allows your employees to see the big picture, understand their role in that picture, and maintain consistency in everything they do. 
  • Creating an SOP for your business to ensure you are checking all of the boxes when making changes and updating the details of your business. 

The Company Persona is a tool you can use so that you can finally step away from being the “go-to” person for your business and focus on the things that matter to you most. 

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.

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LINKS MENTIONED IN EPISODE

The Real Life Process

IFundWomen- First Women Grant Program