A New Age of Marketing with Sarah Santacroce

We have evolved so much consciously over the last 5 years alone that we cannot use the same strategies we have been using and expect them to work anymore. People are craving transparency and authenticity. This week’s episode 78 of Female Founders Breaking Boundaries is about a new age of marketing!

Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”

I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!

In this episode of Female Founders Breaking Boundaries, my guest Sarah Santacroce shares the importance of breaking out of the status quo that is traditional marketing and actionable steps you can take right now to market in a way that makes both the seller and the buyer feel good. Some of the things Sarah and I cover in this episode are:

• How Sarah’s upbringing led her to want to market differently and played into the values she practices in her business.  
• Comparing traditional marketing methods to the methods Sarah and I use with our own clients. 
• How you can flip these traditional marketing practices and use them in a more humane and nurturing way.
• The differences between marketing and selling from a marketing perspective. 
• Sarah’s approach to the sales funnel that gives the power back to the client. 
• The 7 P’s of humane marketing.

If you’ve practiced marketing in a way that left you feeling icky before, we’ve all been there! It was something we were taught we should do BUT there are other practices that work just as well and won’t leave you feeling guilty about how you made the sale. 

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/ 

CONNECT WITH SARAH SANTACROCE:

Website

Podcast

LinkedIn

One Page Marketing Plan

Book #1 and #2

CONNECT WITH CASEY GROMER:

LinkedIn

Company Persona

Work with Casey Gromer! 

Book an Advisory Call 

LINKS MENTIONED IN THIS EPISODE:

Humane Marketing: The Difference Between Vision, Mission and Passion with Casey Gromer

A Fresh Wave of Marketing by Casey Gromer 

FFBB: Could You Outsource Your Sales? With Nikki Rausch